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Some of important notes for revision.
1. Demographic ,social -cultural ,technological changes influence marketing.
2. Ansof product/market expansion grid-potential growth
3. 3 Method to measure customer satisfaction
4. 3 Strategies to retain customer
5. 5 Question to consider determin the right market segment
6.Promotional and pricing strategies attracting new customers.
7. Steps developing new product
8.Strategies be adopted at each stages of a product life cycle
9. Strategies by market leader and market follower
10. 3 main tasks of niche marketer.
11. promotional mix strategies to fulfilling the task.
12. 5 forms of direct marketing.
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